Learning to Trust
HOLA!
Everything is working.
And somehow… I was still feeling tempted to do more.
More opportunities.
More revenue.
More movement.
That quiet voice that says… push harder.
And underneath it?
A lack of trust.
As I prepare for my TEDx and apply to accelerators, I had to sit down and revisit something I don’t look at often enough.
Our impact.
We pulled the numbers for BeActChange.
And I just sat there for a moment.
We have reached over 5,000 people in 38 countries on a deep, transformational level.
Over 200,000 people through talks, workshops, and our book.
Over $1.3M in revenue.
Over 500 testimonials from people whose lives have shifted.
And I’ll be honest with you.
I didn’t want to share those numbers.
They didn’t feel like enough.
And part of me felt guilty sharing them while so many people are still pushing, still trying to figure things out.
That tension runs deep.
The things we hide… they go deep.
That resistance to be vulnerable.
To be transparent.
To fully own where we are.
We recently had Tyler Dickerhoof on our podcast, and his book The Things We Hide stayed with me.
He shared his story.
At 14 years old, he accidentally ran over his 3-year-old brother in a farming accident.
You can imagine what that does to a person.
The walls it creates.
The weight it carries.
And how so many of us, in different ways, build our own walls.
We hide things.
We protect parts of ourselves.
We downplay our wins.
We silence our truth.
And it disconnects us.
That episode is a must listen. It will stay with you.
Because it makes you ask:
What am I hiding?
And why?
Because in that moment, sitting with our numbers, I realized something.
It didn’t match how I felt.
Because in my mind, I am still climbing.
Still building.
Still trying to get there.
And yet…
Most businesses don’t make it past five years.
We didn’t just make it.
We created something real.
Something that is working.
So when I start to feel that pull to do more…
When I get nervous about this next chapter…
When I question if we are moving fast enough…
I have to come back to one word.
Trust.
We made a conscious decision this year.
To go all in on building our app.
And it is happening.
We are adding our WhatsApp feature, which will be ready in about a month.
I cannot wait for you to try it.
We are going to open a beta version to this community first, for free.
You will be the first to experience it.
And here is something I have not shared yet.
We got into an accelerator.
I can’t announce it until June.
But we are so excited.
And still…
Even with all of that…
I feel the temptation to chase something new.
That is the moment where trust matters most.
Because trust is not passive.
Trust is a decision.
It is choosing to stay aligned when everything in you wants to react.
It is remembering your evidence when your fear gets loud.
It is holding steady when something is a hell yes.
So let me ask you something.
When you feel a deep yes… where do you feel it?
For me, it is in my gut.
Clear. Grounded. Certain.
And where does it get contradicted?
For me, doubt shows up in my heart.
That tightening. That questioning.
For others, it shows up in the mind. In the thoughts. In the overthinking.
So where is trust for you?
And where does fear try to interrupt it?
I am practicing trusting where this app is taking us.
Trusting where these new partnerships are leading.
Trusting the pace of this next chapter.
And I am also practicing trusting my own voice.
I wrote my TEDx talk.
Perfect grammar. Structured. Polished.
And my coach told me something I needed to hear.
It didn’t sound like me.
Again… not trusting my own voice.
None of the words that sounded like me were there…
My “amazing.”
My “wow.”
My “obsessed.”
Those need to be there.
That is me.
So I am rewriting it.
Not to be perfect.
To be true.
So I will leave you with this.
Are you in a moment where you need to trust?
Trust your path.
Trust your voice.
Trust what you are building.
And if you are, tell me.
I read every message.
With trust and intention,
Esther